The Seniors Services Society of B.C. is getting a helping hand from broadcasters in B.C. in its efforts to support vulnerable seniors.
The British Columbia Association of Broadcasters has announced that its 2025 Humanitarian Award will be shared by the Seniors Services Society of B.C. and the Tailgate Toolkit Project. In 2025, BCAB member stations will donate airtime by broadcasting the Humanitarian Award co-campaigns a minimum of 10 times per week for 52 weeks.
The New West-based Seniors Services Society of B.C. is thrilled to be a recipient of the 2025 Humanitarian Award.
“Many people are simply unaware that homelessness is affecting everyday seniors in B.C.,” said Alison Silgardo, the society’s chief executive officer. “This advertising campaign will bring this issue to the forefront and help us expand vital support for vulnerable seniors.”
The British Columbia Association of Broadcasters established the Humanitarian Award in 1980 to provide charitable organizations access to a distribution network of broadcasters to better communicate their message. Since then, it has presented more than 40 non-profit and charitable organizations with an advertising campaign valued more than $2 million to help build their brand and awareness.
“The annual Humanitarian Award is a tremendous opportunity for a non-profit organization to gain significant exposure for the important work they do at no cost to them,” BCAB president Kevin Gemmell said in a news release. “This campaign will allow BCAB member broadcasters to inform listeners and viewers about the invaluable services of both organizations over a one-year period starting January 1st, 2025.”
The Seniors Services Society of B.C. has a mission to connect adults aged 60 and older with individual supports and housing navigation services to enhance their lives. The society provides a wide range of housing services, including temporary housing, homeless outreach and prevention services, and assistance finding housing. It also provides community education programs, form and tax completion, and meal delivery services.
Through the Better at Home program, the society provides non-medical services such as grocery shopping, transportation, light housekeeping and support calls.
The Tailgate Toolkit Project, an initiative of the Vancouver Island Construction Association, aims to address the toxic drug crisis in the construction industry and foster a healthier and safer working environment within the construction sector.
