There has been much discussion of late as to whose responsibility it is to feed our children.
Given the fact that one in five children in B.C. lives in poverty, I would argue that it's all of our responsibility: government, agencies, individuals and families.
United Way is doing its part by ensuring that children have the best possible start in life.
In 2013, United Way of the Lower Mainland invested $4.8 million to support children 0 to 6.
Why? Because a child's brain undergoes highly intensive development during the early years; it requires proper stimulation, attention and nutrition.
Children are active learners, and the brain is like a sponge: it absorbs everything.
The way a child's brain develops impacts his/her overall cognitive, social and emotional development.
The more stimulating the environment, the more a child develops and learns.
The more appropriate emotional support a child receives, the more likely she/he is to thrive.
By giving children the best possible start in life, the more likely they will be able to fight their way out of the trap of lifelong poverty.
So why should you open your pocketbook and give to United Way so that we can invest in early childhood development?
Because it's a good return on your investment.
Studies show that a $1 investment in early childhood education can yield a return of at least $1.5 to $3 in the long term. (To lower inequality, boost spending on early childhood education, Craig Alexander, The Globe and Mail, Friday, Oct. 25, 2013.)
When you consider the tax credits that you'll realize by making a charitable donation, the math works even more in your favour.
Combined federal and provincial charitable income tax credits are 20 per cent on the first $200 of your donation and 43.7 per cent on amounts above $200.
Donors who have not contributed to any charity since 2007 may qualify for a new "super credit, " which allows for a 40 per cent credit for the first $200 and 54 per cent for amounts between $200 and $1,000.
If we want a strong social, economic and political foundation for our region, province, and country, we must all support the development of our communities' youngest citizens.
Help us help others.
Be smart and act now: give to United Way, online at www.uwlm.ca.
Michael McKnight is the president and CEO of the United Way of the Lower Mainland.
