As the new year unfolds and resolutions are made, the Better Business Bureau (BBB) encourages business owners to set new goals to help their business thrive in 2024.
"Taking a moment to think about what you could improve on from the year before can open a world of possibilities for a business owner," says spokesperson Aaron Guillen in a news release. "Change is scary, but it takes business owners who are willing to try new things that will actually catch the attention of consumers. Are you willing to fail? Or are you scared to change? When it comes to successful businesses, you have to invest more time and money into your goals."
Here are BBB’s five New Year’s resolutions so your business can thrive in a competitive marketplace:
Expand your reach
- Building a broader network exposes your business to a larger audience. Every week, millions of people turn to BBB for information about businesses they can trust. Requesting a BBB Business Profile helps people find your business. Get listed here.
Build a website, or make it more robust
- If your business doesn't already have a website, now is the time to invest in building one. A business’s online presence can have a massive impact on its success as most consumers will attempt to visit a business’s website before making a purchase. A good business website can increase your organization’s credibility, and do wonders for sales, audience growth, brand recognition, and customer service. Find a website designer that you can trust to get the job done right the first time by going to BBB.org/search.
Invest in digital marketing
- Digital marketing allows you to reach a global audience and quickly adapt to changes in the market. You can tailor your advertising efforts to specific demographics, interests, and behaviors, ensuring that your message reaches the most relevant audience. Digital marketing will also allow your business to analyze user behavior and their preferences to refine your strategies for better results. BBB serving Mainland BC & Yukon provides exclusive advertising rates for Accredited Businesses. Contact your local BBB for more information.
Identify customer service missteps
- Excellent customer service becomes a key differentiator in a market where customer experience is a major factor in purchasing decisions. Recognizing and rectifying customer service mistakes promptly demonstrates a commitment to customer satisfaction and contributes to a positive brand image. Satisfied customers are likely to share their positive experiences, even after encountering a misstep. Direct your consumers to submit reviews at BBB.org/leave-a-review. You can also search up reviews and complaints by viewing BBB’s Business Profiles.
Consider BBB accreditation
- Becoming Accredited distinguishes your business from competitors. When you build your BBB business profile page, your organization achieves greater visibility and enhanced credibility by showcasing your track record in the marketplace. Find out if you qualify for BBB Accreditation.
For more advice and tips to get started on new year's resolutions, you can visit the BBB's website.
