It’s almost time for those resolutions!
As the New Year approaches, so does the predictable flood of quick-fix fitness fads and exaggerated claims. For those ready to sidestep the noise, New Westminster’s 3Wave Fitness offers a refreshing alternative: a hub where health, self-acceptance and sustainable progress take center stage.
At 3Wave Fitness, the emphasis isn’t just on helping people lose weight or build muscle—it’s about fostering a healthy relationship with fitness and self-acceptance. This perspective is at the heart of this New West-based business, which takes a mindful approach to the often intimidating world of personal training.
A fresh approach to fit
“Our philosophy is collaborative and respectful,” says Kameron Borsuk, coach and partner at 3Wave Fitness. “For many, wanting to make a change—physical or mental—is deeply personal. It’s often rooted in the feeling that something’s missing. We’re here to honour that vulnerability and to guide clients toward achievable, meaningful goals.”
While the fitness industry has long perpetuated unrealistic standards, from glossy ads to social media trends, 3Wave Fitness is working to rewrite that narrative. This begins with a personalized approach that understands how each client’s needs and goals are unique to them.
Even 3Wave’s free online workout generator, asks a simple but impactful question: How are you feeling today? This isn’t just a cute feature—it reflects 3Wave’s commitment to adapting to their client’s needs in real-time.
One size does not fit all
At 3Wave, clients are guided toward realistic, sustainable progress, steering clear of high-pressure tactics and misleading “before and after” stories.
The coaching team—including Certified Personal Trainer (NASM, BCRPA) Coach Kameron and Certified Kinesiologist Coach Jess—hears people's desires for quick and large changes regularly, whether it's losing twenty pounds days before a wedding or wanting to get a “beach body” right before a vacation. Recognizing that most people need a solid foundation to start from, the coaches at 3Wave are dedicated to helping people develop and achieve realistic goals to reach the results they seek.
“The industry often glorifies trainers with ‘perfect’ bodies, reinforcing the idea that clients aren’t good enough as they are,” explains Coach Kameron. “At 3Wave, we believe you can feel good about yourself now while still wanting to grow and improve. Change can come from a place of love, not shame.”
Fitness made accessible
What truly sets 3Wave apart is its accessibility. The team offers both in-person and online training options, making fitness attainable for clients with diverse needs and schedules.
During the pandemic, 3Wave expanded its online presence, creating tools like the free “Fitnessizer,” which generates five- to eight-minute custom workouts to help people get started without a financial commitment.
“Fitness has to fit into someone’s overall life,” explains Coach Jess. “Even small doses of exercise can help reduce stress and improve mental outlook. That’s the real win.”
A journey worth taking
At its core, 3Wave Fitness is about empowerment. Clients are encouraged to embrace their self-worth and celebrate progress at every step.
“People who come to us aren’t broken—they’re just navigating their own journeys, “says Coach Kameron. “Motivation doesn’t always come easily, but when it’s rooted in self-belief and a clear understanding of your goals, it becomes a defense against the ups and downs we all face.”
To learn more about 3Wave Fitness’ on-demand workouts, monthly programs or in-person training, visit 3wavefitness.com.
